Media Planning Concentration

Communication CORE Requirements

  • COM 101 Human Communication
  • COM 102 Mass Media Communication
  • COM 103 Intercultural Communication
  • COM 104 Public Speaking

PRAD Major Requirements

  • PRAD 244 Principles of Advertising
  • PRAD 256 Writing for Public Relations and Advertising
  • PRAD 291 Research Methods for the PRAD Professional
  • PRAD 292 Design Applications for the PRAD Professional
  • PRAD 334 AD & PR Ethics/PRAD 335 AD and Society
  • PRAD 366 Ad Campaigns
  • PRAD 396 PRAD Capstone

Suggested Minors:

  • Interactive & Social Media (CDM)
  • Media Cinema Studies (College of Communication)

Suggested Coursework

  • PRAD 323 Advertising Sales
  • PRAD 352 Digital Advertising
  • PRAD 379 Media Planning
  • PRAD 383 Branded Content
  • PRAD 393 Creating Effective Social Media Campaigns
     
  • MCS 342 History of Television and Radio
  • MCS 352 Topics in New Media