People are no longer satisfied with simply "hearing" a brand's message. Now it's the actual experiences we have with a brand that define its relevance—emotionally, socially and when it's time to buy.
It's a big change. Advertising used to be pretty straightforward: catchy tagline, killer track, creative media plan ..."let's do lunch." Those days are over. But what's next is even more exciting.
Brands still need to connect with people to build stronger reputations and sell products. But now people demand more from brands than just the product or service. They need these connections to have meaning.
Our focus, our passion, and the reason we love our work is because we help brands imagine, create, curate and manage their Total Brand Experience. Our job is to create meaning and connections for our clients and their brands.
And in today's world, where people demand corporate transparency and increased sustainability, this approach—redefining all the ways people experience a brand in action—is more important than ever.
We built our agency to be the largest, best Brand Experience agency in the world. We do this as one global agency on six continents with more than 40 offices around the world—all of us working together, eager to invent, challenge the status quo, and above all, show the real business value of action over words.
Because the same guiding principle rings true for our employees as it does for our clients: it’s not what you say, it's what you do that matters.
CEO and Chairman