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Cross Channel Measurement - Hot Seat

  • HAVAS 36 East Grand Avenue Chicago, IL, 60611 United States (map)

Chicago Advertising Federation - As consumption behavior continues to fragment across devices and platforms, the need for holistic, cross channel measurement becomes increasingly important.  Please join CAF’s next Hot Seat event to learn how Cross Channel Measurement is advancing. Hear from the leaders at the tip of the spear as they develop new measurement tools to help marketers make sense of the proliferation of data points that exist and identify performance indicators that really matter. We will discuss the tools available today and the strengths and weaknesses that exist within the current measurement landscape.

Cost: $50 CAF Members, $75 Non-Members

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