Creative Concentrations


Communication CORE Requirements

  • COM 101 Human Communication
  • COM 102 Mass Media Communication
  • COM 103 Intercultural Communication
  • COM 104 Public Speaking
     

PRAD Major Requirements

  • PRAD 244 Principles of Advertising
  • PRAD 256 Writing for Public Relations and Advertising
  • PRAD 291 Research Methods for the PRAD Professional
  • PRAD 292 Design Applications for the PRAD Professional
  • PRAD 334 AD & PR Ethics/PRAD 335 AD and Society
  • PRAD 366 Ad Campaigns
  • PRAD 396 PRAD Capstone

CREATIVE CORE

  • PRAD 351 Copywriting
  • PRAD 357 Advertising Portfolio I
  • PRAD 378 Creativity in Advertising
  • PRAD 333 Humor in Advertising
  • PRAD 350 Account Planning

Creative Concentrations (See Below)

  • Art Direction
  • Copywriting
  • Creative Production
  • Creative Technology

Art Direction

Suggested Minors:

  • Graphic Design (CDM)
  • Graphic Art (College of Liberal Arts)

Suggested Coursework

  • GD 105 Intro to Visual Design
  • GD 200 Graphic Design I
  • GD 230 Typography
  • GD 300 Graphic Design II
  • ART 101 Digital Tools for Visual Thinkers
  • ART 106 Beginning Drawing
  • ART 264 Text in the Visual Arts
  • ART 258 Graphic Art
  • ART 385 Web Art & Design I

CREATIVE PRODUCTION

Suggested Minor:

  • Digital Cinema (CDM)
     

Suggested Coursework

  • DC 201 Introduction to Screenwriting
  • DC 205 Foundations of Cinema for Non-Majors
  • DC 220 Editing I
  • DC 210 Digital Cinema Production I
  • DC 275 Cinematography I
  • DC 323 Pre-Production for Cinema
  • MCS 342 History of Television and Radio

Creative Technology

Suggested Minor:

  • Interactive & Social Media (CDM)

Suggested Coursework

  • ISM 101 Foundations of Interactive and Social Media  
  • ISM 210 Introduction to Human-Computer Interaction
  • ISM 220 Interactive Design and Prototyping
  • IT 130 Introductory Computing for the Web
  • ISM 270 User Centered Web Design

 

Copywriting

Suggested Minor:

  • Creative Writing (College of Liberal Arts)

Suggested Coursework

  • ENG 201 Creative Writing
  • ENG 228 Introducing Shakespeare
  • DC 201 Introduction to Screenwriting
  • MCS 342 History of Television and Radio