Account Planning/Strategy
Concentration

Communication CORE Requirements

  • COM 101 Human Communication
  • COM 102 Mass Media Communication
  • COM 103 Intercultural Communication
  • COM 104 Public Speaking

PRAD Major Requirements

  • PRAD 244 Principles of Advertising
  • PRAD 256 Writing for Public Relations and Advertising
  • PRAD 291 Research Methods for the PRAD Professional
  • PRAD 292 Design Applications for the PRAD Professional
  • PRAD 334 AD & PR Ethics/PRAD 335 AD and Society
  • PRAD 366 Ad Campaigns
  • PRAD 396 PRAD Capstone

Suggested Double Majors w/PRAD

  • Organizational Communication
  • Intercultural Communication
  • Interpersonal Communication

Suggested Minors:

  • General Psychology (College of Science and Health)
  • Sociology (College of Liberal Arts & Social Sciences)
  • Anthropology (College of Liberal Arts & Social Sciences)

Suggested Coursework

 

  • PRAD 350 Account Planning
  • PRAD 333 Humor and Advertising
  • PRAD 340 Consumer Promotion
  • PRAD 362 Latino Integrated Marketing Communication
  • PRAD 379 Media Planning
  • PRAD 320 Event Planning
  • PRAD 392 Data Driven Marketing
  • PRAD 392 Psychology of Marketing
     
  • ANT 102 Cultural Anthropology
  • SOC 101 Introduction to Sociology
  • PSY 105 Introductory Psychology I
  • PSY 106 Introductory Psychology II