Account Management Concentration
Communication CORE Requirements
- COM 101 Human Communication
- COM 102 Mass Media Communication
- COM 103 Intercultural Communication
- COM 104 Public Speaking
PRAD Major Requirements
- PRAD 244 Principles of Advertising
- PRAD 256 Writing for Public Relations and Advertising
- PRAD 291 Research Methods for the PRAD Professional
- PRAD 292 Design Applications for the PRAD Professional
- PRAD 334 AD & PR Ethics/PRAD 335 AD and Society
- PRAD 366 Ad Campaigns
- PRAD 396 PRAD Capstone
Suggested Minors:
- Management (College of Business)
- Business Administration (College of Business)
- Finance (College of Business)
Suggested Coursework
- PRAD 340 Consumer Promotion
- PRAD 350 Account Planning
- PRAD 352 Digital Advertising
- PRAD 379 Media Planning
- PRAD 375 Communication Law
- PRAD 392 International Advertising
- PRAD 373 PR&AD Entrepreneurs
- MGT 300 Principles of Management
- FIN 310 Introduction to Finance
- MAT 137 Business Statistics