Communication CORE Requirements

• COM 101 Human Communication
• COM 102 Mass Media Communication
• COM 103 Intercultural Communication
• COM 104 Public Speaking

PRAD Major Requirements

• PRAD 244 Principles of Advertising
• PRAD 256 Writing for Public Relations and Advertising
• PRAD 291 Research Methods for the PRAD Professional
• PRAD 292 Design Applications for the PRAD Professional
• PRAD 334 AD & PR Ethics/PRAD 335 AD and Society
• PRAD 366 Ad Campaigns
• PRAD 396 PRAD Capstone

Suggested Minors:

• Management (College of Business)
• Business Administration (College of Business)
• Finance (College of Business)

Suggested Coursework

• PRAD 340 Consumer Promotion
• PRAD 350 Account Planning
• PRAD 352 Digital Advertising
• PRAD 379 Media Planning
• PRAD 375 Communication Law
• PRAD 392 International Advertising
• PRAD 373 PR&AD Entrepreneurs
   
• MGT 300 Principles of Management
• FIN 310 Introduction to Finance
• MAT 137 Business Statistics