Account Management Concentration

Communication CORE Requirements

  • COM 101 Human Communication
  • COM 102 Mass Media Communication
  • COM 103 Intercultural Communication
  • COM 104 Public Speaking

PRAD Major Requirements

  • PRAD 244 Principles of Advertising
  • PRAD 256 Writing for Public Relations and Advertising
  • PRAD 291 Research Methods for the PRAD Professional
  • PRAD 292 Design Applications for the PRAD Professional
  • PRAD 334 AD & PR Ethics/PRAD 335 AD and Society
  • PRAD 366 Ad Campaigns
  • PRAD 396 PRAD Capstone

Suggested Minors:

  • Management (College of Business)
  • Business Administration (College of Business)
  • Finance (College of Business)

Suggested Coursework

  • PRAD 340 Consumer Promotion
  • PRAD 350 Account Planning
  • PRAD 352 Digital Advertising
  • PRAD 379 Media Planning
  • PRAD 375 Communication Law
  • PRAD 392 International Advertising
  • PRAD 373 PR&AD Entrepreneurs
     
  • MGT 300 Principles of Management
  • FIN 310 Introduction to Finance
  • MAT 137 Business Statistics